Although China has nearly 6000 hardware tools manufacturing enterprises, but still not power, from the historical evolution, hardware tools manufacturing industry in the world has experienced from the European and American countries to Japan, Taiwan, India transfer process, and from Japan, Taiwan, India, moved to the Yangtze river delta, the pearl river delta island off the coast of China and other regions, the majority of China's hardware tools company is still in his rough profile in the export processing trade is given priority to, or for the United States, Japan and many other large after the sales contract.
Actively explore China's hardware industry, also gives a new direction of future hardware tools industry, comparative and international hardware tools industry development and the status quo of China's hardware industry, hardware tools industry will face to adapt to the market, participate in international competition, aimed at the world's advanced, actively adjust the product structure, expand the competitive space, is the way to develop China's hardware tools.
Hardware tools industry faces five big shift
1. To change the current hardware tools type coarse imitation production pattern, to high-quality goods hardware transformation in Shanghai tool products are mostly old face, rough machining, low level, high energy consumption, most enterprises adopt the carbon steel material as hardware tools production base. Product profit around 8-10%, a combination pliers, a wrench profits are only a few Angle, price under 10 yuan only, and foreign production hardware tools products using the raw material is given priority to with chrome vanadium steel, the production of high-quality goods hardware tools price is in 100 yuan, 10 times difference, this doesn't match with the Shanghai metropolis status, and domestic and international business, advanced manufacturing industry are looking forward to the high grade product.
2. To change the old faces, hardware tools products to independent innovation hardware tools products with a broad space for development in our country, the United States, resistant to Leon tools distribution enterprise production hardware tools company has more than 3000 kinds of varieties, thousands of specifications, 6 times is equivalent to the sum of the tool products in our country, so don't old stare at the old products, old faces, to open the train of thought. If not on the varieties and styles have big breakthrough, will not be able to adapt to the requirements of the international and domestic market, hardware tools products a dramatic rise in the variety and quantity, should step up on the new product development, fill light spot hardware tools products, hardware tools industry can have a new life. The Dana Hector tools (Shanghai) co., LTD., Shanghai evergreen electrical industrial co., LTD., Shanghai steed pneumatic tools co., LTD., one of the leading enterprises in Shanghai wo shi horticulture co., LTD., every year there is a new product, have development every year.
3. To change the traditional sales model to the modern marketing network transformation. Set up modern marketing system, to do seven extension, one is the domestic first-class fair, first-class hardware city, make the product of a comprehensive display, communication and cooperation platform. 2 it is to extend in the direction of internationalization, with preferential policies to attract more foreign trader. 3 it is to the intangible market, on the realization of e-commerce transaction, set up online market. Four is extended to the distribution market. Five is extended to the chain market, building unified name all over the country, unified logo, unified distribution chain paper generalizes. Six is extend in the direction of equipment industry. Seven is set up marketing agency in field, making it to the forefront of product to the outside.
4. To implement the brand strategy shift. Hardware mold industry well-known brand marketing experts hundred hui thinks, the enterprise should formulate the brand construction planning, increased investment in technology change and technological innovation, improve product quality, to "specialized, refined, special, new" direction of brand development, to attract market attention, an olive-branch, a world brand.
5. To change the current hardware tools manufacturing enterprises "going it alone" phenomenon, walks road of the joint and cooperation brand. Rapid industrial development in our country now, hardware tools should catch up with the industry development in our country, in order to meet the demand of the development of all walks of life, like "da" brand, has combined the best production enterprise in our country, in the production of quality products, increasing by 30% a year, last year's best exhibition of fine hardware union set hardware tools ship industry, mould industry in Shanghai international exhibition is a form of good.
The current our country is in economic transition period, hardware tools industry development is also facing a major adjustment. We believe that after 30 years of reform development, as long as led by scientific development view, to speed up the change of the pattern of economic development and structural adjustment, to grasp the development opportunities in adversity, hardware tools industry face will look brand-new.
