Into the development of fast track after reform and opening up, especially after entering the new century, China's hardware industry to undertake the international industrial transfer, with 10 years time, quickly become the world's largest hardware manufacturer. Brand is the foundation of enterprise development and the core, after years of rapid development, get an unprecedented strengthening brand awareness within the hardware industry, brand has become the industry knowledge and enterprise construct the core of the great development strategy in one hundred.
We are branded, foreign buyers and big customer all know us, they often come to purchase our products, we are still so-and-so gold suppliers of multinational companies. In the past when it comes to the importance of brand is to the enterprise, the head of a lot of companies have vowed that they are brand OEM production as brand, this is some ten years ago the fuzzy recognition of the enterprise.
In fact, this only shows that China hardware manufacturing industry after a period of accumulation has had the higher level of manufacturing capacity, the manufacturing of hardware is no longer synonymous with low-quality low-priced products, product quality has won the international mainstream buyers and market recognition. But does not mean that the brand construction of quality win. Hardware enterprises in China in the international market division, still play a role in the low level of production processors.
Investigate its reason, although has the ability to produce high quality products, but most of the time these products by way of OEM or ODM provides to the international brands, the lack of brand become a fatal flaw of Chinese enterprises in international competition. There is no denying the fact that OEM for Chinese enterprises in a short period of time once completed the initial accumulation of capital, but when accumulated to a certain degree, this kind of mode of production and become the fetters, become the barrier of enterprises to a higher level. How to correctly define the history? , chairman of the China hardware products association Zhang Dongli said: in the process of international industry transfer, a large number of Chinese enterprises through the way of OEM (OEM) realized from small to large, but OEM is a certain historical stage of industrial development. Companies at this stage of the technology and experience in the promotion, but also the hard labor and resources cost, it is not the final pursuit of enterprise development. China hardware products to achieve internationalization, to establish enterprises in one hundred, must from the perspective of the brand.
Thankfully, reminder of China's hardware enterprises in recent years, to realize the importance of brand is to the enterprise, invest a lot of manpower and material resources, financial resources, made remarkable achievements in the field of brand construction.
